As mentioned in this other post, we we are a video production company, not an ad agency. There are some areas where we do overlap, and often times it’s these gray areas where clients need the most help. I will often refer them to the information below. It’s for new business owners who need to …
Read more “Marketing 101: How to bring your message to the world”
Basics When you’re a business owner in the early stages of trying to make your name in the world, it can be difficult to get started. You know you need advertisements, of course. You also know that you need to create a “voice” and brand identity. Someone may have pointed you to a company that …
Read more “Differences between an Ad Agency or Video Production Company”
Here at Dreamcity Cinema in Cedar Rapids, Iowa, we’re big proponents of empowering companies to create their own content. The rise of social media means a great deal of content does not need to be shot by a huge crew, in a huge studio, with a huge expensive camera. With that, some may question the …
Read more “5 reasons professionalism still matters in video production”
Cedar Rapids, Iowa, may not be the first place that comes to mind when thinking about video production, but this vibrant city is gradually emerging as a hidden gem in the filmmaking world. With its unique blend of scenic beauty, supportive community, and growing infrastructure, Cedar Rapids offers filmmakers an ideal environment for creating captivating …
Read more “Cedar Rapids, Iowa: A Rising Hub for Video Production”
We are living in the digital age; a huge portion of the population now carries a portable video camera that rivals the quality and capability of most TV news crews from not that long ago. This is an extraordinary development for society. It’s allowed regular people to audit authorities, capture unbelievable events at a whim, …
A topic that comes up often is the issue of video resolution. It’s become a bit of a marketing gimmick, but it is still an important consideration depending on what you plan to do with your footage and resulting video. Real quick, let’s define video resolution. It’s simply the amount of pixels used to capture …
Picking a video production company for your next project can be a daunting task. There are many steps that go in to making a great video, and finding the right company is the first and most crucial part. As someone who runs their own video production company in Iowa, I’ve had a lot of conversations …
Read more “5 things to do when hiring a video production company”
The digital age has done a lot for marketing. It’s opened up all kinds of opportunities for creative artists and businesses to show the world who they are and what they have to offer. Many people still need to be convinced, though. Even though their competition uses social media and posts videos and photos every …
Alright, I’m going to keep this pretty simple. The ideas here are enough to keep you growing for awhile as an editor. While these tips might be considered “subtle” or too esoteric for their own good, after you read this article you’ll start to notice them in many TV commercials, films, news packages, and more. …
In a never-ending quest to stay ahead of the curve, many companies are scrambling to catch up with video production. Often times, they will hire an outside video production company such as the Cedar Rapids, Iowa-based Dreamcity Cinema (that’s us!) to make their video. Or, they’ll work with an ad agency (who may be the …