Marketing 101: How to bring your message to the world

As mentioned in this other post, we we are a video production company, not an ad agency. There are some areas where we do overlap, and often times it’s these gray areas where clients need the most help. I will often refer them to the information below. It’s for new business owners who need to …

Differences between an Ad Agency or Video Production Company

Basics When you’re a business owner in the early stages of trying to make your name in the world, it can be difficult to get started. You know you need advertisements, of course. You also know that you need to create a “voice” and brand identity.   Someone may have pointed you to a company that …

5 reasons professionalism still matters in video production

Here at Dreamcity Cinema in Cedar Rapids, Iowa, we’re big proponents of empowering companies to create their own content. The rise of social media means a great deal of content does not need to be shot by a huge crew, in a huge studio, with a huge expensive camera. With that, some may question the …

Cedar Rapids, Iowa: A Rising Hub for Video Production

Cedar Rapids, Iowa, may not be the first place that comes to mind when thinking about video production, but this vibrant city is gradually emerging as a hidden gem in the filmmaking world. With its unique blend of scenic beauty, supportive community, and growing infrastructure, Cedar Rapids offers filmmakers an ideal environment for creating captivating …

5 secrets to shooting pro cellphone footage

We are living in the digital age; a huge portion of the population now carries a portable video camera that rivals the quality and capability of most TV news crews from not that long ago. This is an extraordinary development for society. It’s allowed regular people to audit authorities, capture unbelievable events at a whim, …